都音知音徵人啟事 Chatting the Film Alive
結合紀錄片《一起一起》的行銷活動，我們以片中人物與主題為基礎，設計三款互動式 Chatbot 遊戲——模擬交友軟體的「都音知音」、職缺徵才的「徵人啟事」、以及「夢想配對」。透過角色扮演與情境互動，引導觀眾進入紀錄片世界，也讓使用者在遊戲過程中，進一步了解片中主角，以及都市原住民所面對的現況與問題，有效轉化原住民議題的沉重感，並擴大對年輕族群的觸及。
其中，「夢想配對」亦延伸至實體放映會現場，搭配互動設計，深化來賓對主題的共鳴。此一行銷操作展現我們將紀錄片內容、互動技術與推廣策略整合的能力，也為原住民議題開創出更親切、多元的溝通途徑。
As part of the Together, We campaign, we created three interactive chatbot games based on the film’s characters and themes: “Urban Match” (dating app), “Now Hiring” (job board), and “Dream Match” (guest match). These roleplay games invite users into the film’s world, helping them engage with urban Indigenous issues in a relatable, accessible way—especially for younger audiences.
“Dream Match” was also featured at the premiere through an on-site interactive installation. This campaign shows how we merge storytelling, technology, and outreach to create fresh, empathetic ways of connecting with Indigenous narratives.
